Identify where your traffic comes from by analyzing URLs and UTM parameters. Perfect for marketers who need to quickly determine the source of a lead.
Paste a URL or enter UTM parameters, and this tool will analyze them to identify the traffic source. It detects advertising click IDs (like Google's gclid or Facebook's fbclid), matches UTM values against known platforms, and provides a confidence score for the detection.
The confidence score is based on the signals found in the URL. Click IDs provide the highest confidence since they're added by ad platforms. UTM parameters provide moderate confidence, and pattern matching provides lower confidence. Multiple matching signals increase overall confidence.
All analysis happens directly in your browser. No data is sent to any server. Your URLs and parameters stay completely private. This tool is open source and can be self-hosted if needed.